co- founder and ceo
Food is everything to our family. It’s what we laugh, cry and bond over, and have done so since we were kids. Through Roll’d, we aim to share the things that matter most to us – great food and memorable experiences. We’re not shy in saying we have big dreams. We have led the way in bringing Vietnamese food to the masses, making it a popular dining option in Australia, with flavours that are as vibrant as the bustling streets of Saigon.
wa master franchisee
For me personally, joining a franchise system or being part of it is like being married/engaged to someone. We will be doing things together, aligning the vision and passion, growing and supporting each other in good and bad times.
We’re Australia’s freshest franchise. Since 2013, we’ve served millions of people, hungry to travel outside their comfort cuisines. And we have millions more to go.
stores australia wide.
Aussies, we’re at 100+ stores. And just like Grandma trying to feed you seconds or thirds at supper, we’re not stopping. Check out current franchise opportunities around Australia. Become a boss. And make the work work for you.
fresh food market.
We’re in the business of keeping it real. Every slurp and every chomp entwines high quality ingredients with the vibrant flavours of Vietnamese street food.
Our offering is refreshingly unique. It brings together two key factors that modern diners look for: it’s fast, and it’s fresh.
We’re healthy, but never bland. We’re consistent, but never boring. Customers learn to love eating their greens. And purples. Reds, oranges and yellows, too.
Outside the home, $651 billion is spent on food globally. Of that, Australia accounts for $19.7 billion. This segment of the industry has boomed, both in Australia (3.7% FY13–FY18) and around the world (3.3.% FY13–FY18). That’s forecast to escalate further over the next several years.
places to eat out in australia
AWARDS & ACCOLADES.
“Over the years, we have learnt that the more we invest in developing our people, the more we all mutually gain”...Read More
“Roll’d bags a spot on BRW’s top stories for 2013”...Read More
“We knew we were onto something good when we opened up the first day and there was a queue of about 30 people outside the door”...Read More
“For goodness sake, fast food revolution is on a roll“...Read More
“There are now 71 roll’d stores in Australia, so if you’ve never heard of them, you need to get out more”...Read More
“Roll’d comes up big at Victorian Franchise Excellence Awards”...Read More
“THE SOCIAL MEDIA MARKETING AWARDS..”.. 2018 – Best use of Social Media. 2018 – Best use of Instagram.Read More
“The 33-year old teamed up with a school friend Ray Esquieres, and cousin Tin Ly to start Vietnamese street food takeaway company Rolld, which has grown 800 per cent in the last three years and has set its sights on international expansion”..Read More