Bao Hoang – Founder & CEO “The Entrepreneur”
A physiotherapist by profession, and experience in franchise systems as a franchisee, Bao has always had a love of business, almost as much as his love of food. So it was only a matter of time before he combined the two. Growing up with his mother’s traditional home- cooking and all his best memories surrounded by food – from small dinners to full functions – the business of hospitality is somewhat instinctive, despite no formal industry training. Husband to Angela (now Rolld Brand Guardian) and father to three kids – Lucas, Dominic, and Sienna – Bao loves Sundays, the designated day of meals with family, extended family and family friends.

Ray Esquieres – Founder & CFO “The Suit”
Ray has a background in Banking and is our resident critic on the good, the bad and the ugly of food. With a love for quality, fresh and honest food, it’s no surprise Ray is drawn to Vietnamese cuisine. So when the idea of launching a Vietnamese food business came up over dinner (of course!), he and his wife, Stephanie (now Rolld IT support) we’re immediately on board. With a daughter, Ashley, and one on the way, Ray now put’s his Finance degree to delicious use.

Tin Ly – Founder & Head of Product “Mr. Hospitality”
Like Bao, and most of Vietnamese heritage, Tin has been spoilt by traditional home-cooking, but with an added bonus of working in their family business – a Vietnamese bakery. Even after the business was sold, Tin knew hospitality is where he belongs. So when his cousin Bao approached him with the opportunity, he completed the trifecta with an emphatic ‘yes’, and hasn’t looked back since, bringing with him the much-needed hands-on experience, and his family’s specialty – the Banh Mi. Our most eligible bachelor, we look forward to Tin’s additions to the Rolld family.

Christina Murrell – Marketing Director
With over 15 years experience, Christina is a proven entrepreneurial marketing executive. Her focus has been in services marketing, brand development, digital marketing, database marketing and campaigns management. She has worked in diverse industries including utilities, financial services, healthcare and the not-for-profits. Christina has held many senior management positions in Australia and Vietnam including Managing Director for a direct marketing agency. Christina’s highly adaptable and transferable skills have proven to be a great benefit to the Rolld family.

Quynh-Anh Hoang – National Training Manager
Queenie is the sister of Bao Hoang, and has been working alongside him in his businesses for 8 years. With a background in teaching, it’s no surprise she now takes lead of the Rolld Training program, where patience, adaptability and empowerment of people comes natural. With previous experience in both store and office management, Queenie has a deep understanding of Rolld business operations, and is therefore best suited to groom our future leaders.

Ange Hoang – Brand Guardian
Ange Hoang, more commonly known as Bao’s wife and less commonly known for her role in the brand’s success. Ange’s natural creative insights led the business towards creating a unique look and in-store experience. She continues to remain behind the scenes but paramount to the future brand vision of the business.

Michael Jamieson – National Operations Manager
Michael Jamieson heads up our Operations division responsible for store performance. He joined us with extensive hands-on experience in franchising. Including being a franchisee of Healthy Habits, recipient of the 2007 ARA Franchisee of the Year and 2010 Franchisor Award for his ability to successfully maximize growth and sales profitability.