OWN A ROLL’D FRANCHISE—140+ STORE OPENINGS, MILLIONS OF HAPPY CUSTOMERS, AND ONE PROVEN PATH TO SUCCESS
Want Control Over Your Career & Your Future? Roll’d Has Your Back – from Store Setup to Opening Day and Beyond. Let’s Build Amazing Business Together.
AS FEATURED IN
FROM PASSION TO PLATE: EVERY BUSINESS STARTS WITH A DREAM, SO DID ROLL’D
Meet Bao Hoang, the heart of Roll’d. Growing up, Bao had a love for his mother’s traditional Vietnamese cooking, especially her rice paper rolls. After years in the franchise world, he realised he could combine his passion for food with entrepreneurship. That’s when inspiration struck!
With a vision to bring Vietnam’s vibrant flavours to Australia, Bao teamed up with friend Ray and cousin Tin. Together, they aimed to create a fast, fresh & healthy that captures the essence of Vietnamese street food, infused with warmth and community.
In 2012, when the first Roll’d store opened in Melbourne, it sold out in just 90 minutes. From that moment, Roll’d took off and hasn’t slowed down since. By 2013, Roll’d had 14 stores, and today, with over 140 store openings and serving over 7 millions of satisfied customers, Roll’d is a family dedicated to sharing Vietnamese flavours and unforgettable experiences.
At Roll’d, we believe in good food’s power to bring people together. It all started with Bao’s passion for his mom’s cooking and a dream to share that joy.
WITH OR WITHOUT A HOSPITALITY BACKGROUND - OUR TRAINING MAKES IT WORK
It’s true. At Roll’d, we believe passion beats experience every time. Whether you’re a seasoned hospitality pro or brand new to the industry, our extensive training program has you covered.
Our 8-week training takes you from novice to franchise leader. Plus, we’ll handle staff hiring before your store even opens.
In fact, you’ll master everything from crafting our fresh, fast Vietnamese food to managing day-to-day operations.
Our online training platform includes standard operating procedures. How-To Guides. Benefits & Policies. Management & Team Member Workbooks. To name a few.
And after your doors open, our support doesn’t stop. We’re with you long after the training wheels come off. Because in our family, we always look out for each other.
So, don’t worry about having a hospitality background.
WHY ROLL’D FRANCHISE IS A CUT ABOVE THE REST:
WE HOLD THE LEASE, WE'RE IN THIS TOGETHER!
Here’s how we do things differently at Roll’d: we don’t just hand you a location and wish you luck. We hold the lease and sublease it to you. This means we’re in this together, sharing responsibility for finding the right spot, strategically located site ideal for your store.
Our team collaborates with property experts and analyses market trends to identify locations that align with the Roll’d brand and give your store the best chance to succeed. You’re not just getting a storefront; you’re getting Roll’d support to empower your store to reach its goals.
When we say we’re a family, we mean it. Your success matters to us, and we’ll be by your side every step of the way.
Because when you succeed, so do we. That’s how we roll.
MARKETING THAT KEEPS YOU ROLLING
At Roll’d, we don’t just hand you the keys and walk away—we roll up our sleeves and get to work with you. Our marketing support is designed to keep customers coming through your doors, day after day.
We take the guesswork out of marketing by diving deep into data. With a 12-month national campaign calendar, we ensure your store gets the exposure it needs. But it doesn’t stop there. We also provide local store marketing support, tailored specifically to your community. From digital campaigns to on-the-ground activations, we’ve got you covered.
Our marketing team is always one step ahead, using consumer insights and innovation to drive results. Whether it’s launching a new product, hosting an event, or tapping into local trends, we’ll help your store stay fresh and top of mind.
YOU MAY WONDER IS IT WORTH IT? LET’S TALK VALUE NOT JUST COSTS
Sure, commercials matter. But what’s more important is the value you get in return. We believe in being upfront and transparent about your initial investment. Of course, the cost varies based on the size and location of the store you choose, but what never changes is the value we bring to the table.
We’re committed to excellence, and you’ll see that in every step of the process. Here’s what’s included in your initial investment—this isn’t just a store; it’s a fully operational business, ready to roll:
- Site selection and lease negotiation
- Store design, build and project management
- Franchisee 8-week training program
- Staff hiring
- Grand Opening Marketing Campaign for Launch
- Post-opening support
We offer a complete, end-to-end service, from conception to opening. You focus on getting ready to lead, and we’ll handle the rest.
THE PROOF IS IN THE PRAISE -IN OUR FRANCHISE PARTNERS WORDS
HA NGUYEN
Roll’d Burnside (SA), Roll'd Bateau Bay (NSW) and Roll'd West Lakes (SA)
“ Being a Roll'd multi-site franchise partner means enjoying flexible schedules, stable income, and the rewarding experience of coaching and mentoring. It's the ideal blend of freedom, financial security, and personal growth. I love the fact that Roll'd provides exclusive support tailored to your expansion goals and I am ready for the next challenge. ”
GREHEM & JUDE
Roll'd Knox City and Roll'd Eastland (VIC)
“ Roll'd was the clear winner among our business options, aligning with our health-conscious values. Achieving our dream of owning multiple stores was made possible by the Roll'd Head Office Team's robust support, including a bespoke training program for aspiring multi-site franchise partners and expert handling of the heavy lifting for our new store openings. Plus, being part of a connected franchise network means we're always learning and growing alongside fellow partners. We are set to take on the next adventure! ”
DO YOU WANT A DEEP DIVE INTO OUR FRANCHISE MODEL?
ENQUIRE NOW TO GET MORE INFORMATION
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