The feel-good factor of knowing your business and team is contributing to a good cause isn’t the only benefit of supporting charities and not-for-profits – it’s also benefits your employee retention and bottom line. According to Nielsen’s 2014 Doing Well By Doing Good report, 67 per cent of people globally would prefer to work for a socially responsible company, while 55 per cent would pay extra for products and services from companies committed to positive social and environmental change.
Here are three things to consider when it comes to charitable giving and your small business.
Support causes you care about
Choosing what charities to support as a business can be a little bit daunting. One way to overcome this is to focus on charities whose values and mission align with your business in some way, or whose work has personal meaning to you.
We at Rolld, as an Australian business whose origins and offering are Vietnamese, work with the Blue Dragon Children’s Foundation. “Blue Dragon Children’s Foundation is an Australian charity that exists because every day a child in Vietnam is faced with crisis that not only destroys young lives but family units of entire villages,” says Rolld brand guardian Angela Hoang.
“With passion, absolute generosity and determination, Blue Dragon is re-shaping Vietnam’s future by offering kids the opportunity to dream – dream big, and more importantly, dream safe. So having heard and witnessed the amazing work Blue Dragon had been doing to rescue kids and reunite families in Vietnam, Rolld was compelled to join their cause.”
Giving with a goal
If there’s a charity that resonates with you and your business and whose work you see as highly valuable, consider developing a more long-term relationship with them. Rolld believe the work being done by Blue Dragon is life-changing for the children they support. So last year we set ourselves a long-term goal of raising $150,000 to help them build a boarding house for 150 kids in crisis in Vietnam.
Make giving a team effort
Sure, you could make a one-off donation as a business owner directly to your charity of choice, but bringing your team, clients and customers together to support it is likely to be more bountiful and fun.
Rolld put this theory into practice in March last year when they hosted a fundraising event at Bond Bar in Melbourne’s CBD called ‘150 for 150’ (named after our goal of raise $150,000 to build a boarding house for 150 kids). Hoang says of the night: “Through their efforts, Rolld managed to raise just under $75,000. An amazing result!”
In addition to this, in November last year every Rolld stores across Australia positioned a donation tin on their counters with all proceeds collected going directly to the Blue Dragon Children’s Foundation. As part of our Christmas appeal and in a bid to reach our final goal of $150,000, Rolld matched, dollar for dollar, all donations received in-stores.
What tips do you have to share with small business owners on charitable giving?
Thinking about joining the Rolld family?
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