‘Mr. Entrepreneur’ decides his mum’s food is too good not to share. He shares his idea with ‘The Suit’ who quickly decides he also loves her food also.

They devise a plan to launch hard and fast. But what did they know about food? Introduce former bakery owner and cousin of Mr Entrepreneur, ‘Mr. Hospitality’.

May 2012
First store opened to a waiting crowd of 30 people. Sold out in 11/2 hours.

Late 2012
Opened 2nd Rolld Store with family member at the helm. Established Rolld Head Office and offsite warehouse and prepara- tion facility in Oakleigh, VIC.

Early 2013
Opened 2 more Rolld stores, again with family members.

Late 2013
Opened 12 more stores, including: 1st Franchised Rolld store in Southern Cross Lane, Melb CBD. 1st Interstate store in QLD and in Brisbane CBD. 1st store in ACT.

Opened 6 more stores, including: 1st Rolld store in NSW, in Randwick. Moved to a new Rolld Head Office in Elsternwick, VIC.

Late 2014
Opened 8 stores and counting, including: 1st Rolld store in an airport, in the Sydney International terminal. Rolld forms partnership with Blue Dragon Children’s Charity.