2010
‘Mr. Entrepreneur’ decides his mum’s food is too good not to share. He shares his idea with ‘The Suit’ who quickly decides he also loves her food also.

2011
They devise a plan to launch hard and fast. But what did they know about food? Introduce former bakery owner and cousin of Mr Entrepreneur, ‘Mr. Hospitality’.

May 2012
First store opened to a waiting crowd of 30 people. Sold out in 11/2 hours.

Late 2012
Opened 2nd Rolld Store with family member at the helm. Established Rolld Head Office and offsite warehouse and prepara- tion facility in Oakleigh, VIC.

Early 2013
Opened 2 more Rolld stores, again with family members.

Late 2013
Opened 12 more stores, including: 1st Franchised Rolld store in Southern Cross Lane, Melb CBD. 1st Interstate store in QLD and in Brisbane CBD. 1st store in ACT.

2014
Opened 6 more stores, including: 1st Rolld store in NSW, in Randwick. Moved to a new Rolld Head Office in Elsternwick, VIC.

Late 2014
Opened 8 stores and counting, including: 1st Rolld store in an airport, in the Sydney International terminal. Rolld forms partnership with Blue Dragon Children’s Charity.