In a recent chat with The Sydney Morning Herald, our co-founder and CEO, Bao Hoang shed some light on the story behind Rolld.

Describing how his family escaped Vietnam by boat with nothing besides the traditional recipes that would later form the foundation of Rolld’s menu, Bao also noted a strong work ethic instilled by his parents and a focus on driving brand identity as two of the main factors that have contributed to Rolld’s exponential expansion.

Demonstrating the importance of storytelling, culture and family within Rolld, Bao alluded to plans for international expansion, adding yet another chapter to the Rolld narrative.

You can read the full article here.

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